Legacy data governance models are outdated and holding Marketing Technology organizations back. Our guide shows you how to transform them into agile, user-centric, and outcome-oriented frameworks.
What you’ll learn:
1. Set Clear Objectives - Define data governance goals for MarTech institutions.
2. Understand Stakeholders - Address the needs of all stakeholders.
3. Boost Strategies - Enhance data governance, democratization, and literacy for Marketing organizations.
4. See Real Impact - Real-world examples of successful transformations in MarTech.
Who Benefits
- Data Consumers - Improve data literacy and trust for marketing business teams.
- Data Teams - Enhance visibility and efficiency.
- Data Leaders - Democratize data to drive innovation at your Marketing organization.
